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Should I Keep Or Sell My Business?

John Fulwider·Jun 19, 2026· 3 minutes

Knowing when to act and when not to act is a key component in all important decisions.  Likewise, knowing when to keep your business and when to sell it can make a significant difference in the success of your exit and your future financial security. Take the following test and review your answers with a Certified Exit Planning Advisor to ensure your timing is perfect! 

1: Have you had your company valued by an independent, knowledgeable party? 

Yes (1) No (2) 

2: Have you and your financial advisor determined how much money you would need to invest to support your current lifestyle if you retired? 

Yes (1) No (2) 

3: Are you able to take a vacation and not call the office for a week or more at a time? 

Yes (1) No (2) 

4: What is the primary source of new business for your company (please select only one)? 

  1. Your efforts and relationships (5) 
  2. Referrals and word of mouth (5) 
  3. Advertising and/or direct mail (2) 
  4. Your marketing and sales team (1) 
  5. eCommerce activities (2) 

5: What has been the trend for your revenues and profits over the last five years? 

  1. Increasing (1) 
  2. Decreasing (5) 
  3. Flat (3) 

6: Do you have a specific plan regarding what you would like to do after you sold your business (playing more golf doesn’t count)? 

Yes (1) No (3) 

7: Do your top 5 customers account for more than 30% of your revenues? 

Yes (6) No (1) 

8: Have you identified which exit option is the most appropriate for you? 

Yes (1) No (2) 

9: Do you know how much you would net from the sale of your business (after taxes and  transaction fees) 

Yes (1) No (2) 

10: Do you have job descriptions for each of your key employees? 

Yes (1) No (2) 

11: Have you documented your marketing, sales, operations, finance, and administration processes?

Yes (1) No (2) 

12: How is your health? 

Excellent (3) Typical Aches and Pains (2) Some Major Issues (1) 

13: How is your energy level? 

I’m still passionate (3) I feel like a caretaker (1) I’m burned out 

14: Have you set a date for when you would like to retire? 

  Yes (1) No (2) 

15: What is the outlook for your industry? 

Growing (1) Shrinking (3) Mature (2) 


Source: Adapted from Exit Planning Institute

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