Hi, I'm Dr. John Fulwider.

I help founding business owners get out of the center of everything so their companies can run, grow, and become more valuable without depending on them.

The work involves transferring roles, decisions, knowledge, and relationships out of the owner's head and hands and into the business. This frees them up to grow aggressively, sell on their terms, or keep the business and leave the grind.

I bring:

  • Calm, outside perspective
  • Clear thinking when everything feels tangled
  • Proven tools that turn insight into execution
  • And steady accountability while you let go—without losing control

You don’t need more pressure.

You need better structure, better decisions, and fewer things that only you can do.

Biography

Dr. John Fulwider helps business owners get out of the center of everything so their companies can run, grow, and become more valuable without depending on them. The work involves transferring roles, decisions, knowledge, and relationships out of the owner's head and hands and into the business. This frees them up to grow aggressively, sell on their terms, or keep the business and leave the grind.

John believes that making and protecting owner-level decisions is the atomic unit of business success. His Solve Problems Pretty Darn Quick coaching method challenges owners to clearly define the Problem that needs solving; the Decision they know they must make to solve the problem; and the Question they need answered before they can make the decision.

John regularly speaks about eliminating owner dependence to business owner peer groups, groups of professional advisors to business owners, and service clubs. His latest book, Get Out of the Center: How to Keep the Business, Leave the Grind, and Create More Exit Options, comes out March 4, 2027.

John co-founded Exit Advisor Coalition, a group of professional advisors who want to collaborate to help business owners exit when they want, to whom they want, on the terms they want, for the price they want. He is a Certified Exit Planning Adviser trained by Exit Planning Institute, and a former Professional EOS Implementer trained by EOS Worldwide.

John is the creator and so far sole user of The 10-13-16 System for Epic Dad-Kid Memory Creation, or 101316SEDKMC for short. (Ask him to pronounce that ... and maybe don’t ask him if it’s one of his passwords.) John takes each of his kids on epic two-week, just the two of us trips:

  • At 10, John chooses where to go

  • At 13, John and kid decide together where to go

  • At 16, kid decides where to go

Before founding his business coaching firm DRIVE Growth Now, John helped 40 business owners install business operating systems like EOS and Pinnacle. He was Founding Guide #007 at Pinnacle Business Guides, a system launched in 2020 that combines the power of Scaling Up with the simplicity of the Entrepreneurial Operating System (EOS). Before that, he was a Professional EOS Implementer trained by Gino Wickman and his team.

Before focusing his coaching on business owners, John worked for seven years as an executive coach to visionary not-for-profit CEOs. During that time he wrote four books for not-for-profit professionals, including Better Together, a how-to guide for developing the crucial CEO-board chair relationship. It’s big in Canada. (Seriously.)

When he’s not advising and coaching business owners, you can most often find John rock climbing, bicycling with his kids, or cooking for a crowd, the bigger the better. He was never more satisfied than the day 150 people came through his backyard and he had to pull out the emergency lasagnas he keeps in the deep freeze so he never runs out of food.

Five things you might not otherwise know about John:

  1. He’s an infertile dad with three beautiful children, who advocates for understanding men’s experience of infertility. His TEDx speech “Infertile Dad” is here: https://youtu.be/U5tK0iM8390

  2. His favorite cuisines are Ethiopian, Indian, and German, in that order.

  3. He once completed a five-rappel descent off Cat in the Hat in the dark, without a headlamp.

  4. He’s a redhead whose hair has gone brown. (Sad.)

  5. He adores functional public transportation systems.


Other tidbits and bullet points:

  • Decision-making expert. John has 16 years’ experience facilitating individual, small-group, and large-group decision making. Since 2017, he has facilitated more than 300 full-day business strategy and execution planning sessions.

  • John has written thousands of news articles about decision-making—he wrote for newspapers in his first career, specializing in legislative politics.

  • Decision-making was the focus of his academic research, as well:

    • His master’s degree thesis was on a group decision making process often used by medical advisory groups to create standard-of-care policies.

    • His doctoral dissertation examined state policies regarding insurance coverage for infertility care.

  • TEDx speaker on understanding men’s experience of infertility; wide experience speaking on other topics such as exit planning, business operating systems, leadership team development, and nonprofit board development.

  • Author of four books on not-for-profit organization leadership and management:

    • Better Together: How Top Nonprofit CEOs and Board Chairs Get Happy, Fall in Love, and Change Their World

    • Better Together: The Companion Workbook

    • Advance Your Career through Nonprofit Board Service

    • The Nonprofit Book of Awesome

  • Co-author of a book on rural economic development:

    • Energizing Entrepreneurial Communities: A Pathway to Prosperity (third author, with Don Macke and Deborah Markley)

  • Client company size has ranged from $1.5 billion in revenue and 6,500 employees to $600,000 in revenue and 4 employees.

  • Taught nonprofit management courses for the corporate university of NeighborWorks America.

  • Taught political science for the University of Nebraska-Lincoln.

  • Avid acquirer of acronyms and advocate of alliteration.

Testimonials from Real Owners

(seriously, look them up!)

I didn’t just get what I was looking for from what I shared. I actually learned from hearing other owners work through their situations. I was taking notes and seeing how the same ideas applied to my business, so I could create a system for it. The iron-sharpening-iron mindset was very beneficial.

What we did in the Jump Start was practical enough that I can take it back and use it with my own staff. It helped me generate better questions and identify problems that will be valuable to work through in the business.
Donnie Burchfield, owner, Family Life Counseling Center

The Get Out of the Center Jump Start was really beneficial. ‘Jump Start’ is a great way to describe it because it gave me a framework to start thinking through decisions, goals, and creating goals with my team. I have a lot of places to go with this now.
Arón Bautista, owner, Austin Center for Therapy and Assessment

I was trying to figure out a way to get out of doing everything in my business. I was chief everything officer, and I knew I needed to get out of the day-to-day. It just kept pulling me back in. I knew that's not sustainable. Now I've seen new light from people I didn't consider before who have really stepped up. They possess our core values, and they have the potential to play leadership roles. I didn't recognize that before, and it's really been a wonderful thing.

Reuben Ayoub, owner, TLC Rents

"John has high emotional intelligence, and he's not afraid—like me—to ask the hard questions and tell people, in a nice way, what they need to work through. I've referred clients to John, and he's doing wonderful work in the business transitions space. The biggest problem business owners have is that they're too involved in their own business—and John has solutions for that."

Jeff Herdzina, President, ExitBig

I deeply trust your intuition and guidance. I like how you think. I like your joy.

You help me tame the chaos of the day-to-day business demands and help me create structure.
Evonne Noble, exited owner, Puget Sound Psychotherapy & Psychiatry

This is magic. You're a magician, John.
Kerry Oliver, owner, Oliver Kitchens & Baths

The sabbatical I took was life changing. It was profoundly healing and clarifying to take that much time away. John helped me get out of the center of everything.
Erin Wiley, owner, The Willow Center

I think you're exceptional. Just in the last six months my level of satisfaction with life has increased 70-80% and it’s a result of little changes we have made in here.
Troy Bridgford, owner, Ironhide Construction

If you are in growth mode, John Fulwider is for you. Capital Cigar Lounge would not be where it is today without John Fulwider.
Tony Goins, owner, Capital Cigar Lounge and Apiary Social Club

You’ve challenged me to think about things in a way that none of my other friends have. And that's where that value is.
Sam Swartz, owner, True North Custom Homes

There are lots of fabulous business books. Without a coach like John it’s just a fabulous business book like all the others. You need a coach to hold you accountable.
Anthony Montag, owner, Montag Manufacturing

We are four times bigger than when we started with John. 
Ted Glaser, owner, Summit Lawns

We had a lot of challenges at EyeCare Specialties. John Fulwider guided us to the right decisions to solve each challenge—the dollar investment we made looks tiny next to the growth we’ve achieved. John has a real gift for coaching strong leaders who are decisive and want to grow. Hiring him is a no-brainer.
Brian Brightman, exited owner, EyeCare Specialties

John Fulwider’s help is 33% of our success.

After a child, every minute on the business is a minute away from my kid. Every minute became valuable and that’s why I’m not afraid to spend money.
Paul Jarrett, owner, Bulu Group

This not having to deal with the day to day of our company, and finding significant time to work on visionary opportunities, oh, it’s liberating. It feels like I’m never rushed.
Tyler Samuelson, owner, Summit Contracting

Your ability to spot what it is that really needs to be tackled, and tackle it, is pretty phenomenal. I appreciate you reading between the lines. It’s huge for me.
Ben Wenner, owner, Ag Storm